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Years in the game: 9
What got me into the game: Going through my own weight loss journey in 2010 got me into the gym originally. I already had an underlying passion for helping people and this allowed me to bring my active lifestyle and enjoyment of helping people together.
Biggest achievement in the industry: Of course being offered the opportunity to work here at Project Reform. But prior to this would be the day I opened my own gym back in 2018. I was lucky enough to build an amazing community and help so many during the 2 years I had MPC.
Biggest Personal Achievement: Personally it would be around my cricket achievements, between first grade premierships, coaching my old school to its first premiership in 20 years and travelling the world to play and coach. I take a lot of pride in what I was able to achieve in 30 odd years being involved in a sport I love.
What you can expect to see me training: These days it’s a mix of Olympic Lifting and Conditioning. A very new mix for me, but loving every minute of it. A lot of my training is team based, hence my enjoyment around writing and training our Send It Saturdays.
Qualifications/expertise: My coaching has evolved over the years and I work hard with all of my clients on building good lifestyle habits. If these are in check outside of the gym then I believe they can give me what they can in the gym. Programming I use mainly Strength based training with a good mix of Conditioning. Qualifications: Cert III & IV in Personal Training.
Contact Details:
0408 613 376 | mathew@projectreform.com.au
INSTAGRAM: @coachmatcox
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Years in the game: 3.5
What got me into the game: Throughout my career, I've consistently relied on my physical abilities. When Covid forced me to return home from pursuing my dream as a Cabaret Dancer in Germany and France, I transitioned into becoming a PT and Pilates Instructor, all while maintaining my dedication to working with the human body.
Biggest achievement in the industry: Having been able to create such a successful business in a short period of time and worked at boutique gyms such as The Calile Hotel and Project Reform.
Biggest Personal Achievement: After being a full-time Ballerina after high school, exploring the globe while pursuing my passion as a Dancer in my profession was a huge personal achievement.
What you can expect to see me training: Legs!!!!
Qualifications/expertise: Boutique Strength training, body composition & transformation, mindset coaching, gut health & Nutrition. Qualifications: Cert III & IV in Personal Training, Cert III & IV Pilates Mat & Reformer, Completing a Diploma in Counselling, Master Practitioner in Neuro Linguistic Programming, Advanced Diploma in Dance.
Contact Details:
0413 967 672 | taylamorrison1@gmail.com
INSTAGRAM: @taylamadecoaching
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Years in the game: 7
What got me into the game: Plain and simple, I love to train and I love being around people where I know I can help and be a positive influence on them.
Biggest achievement in the industry: So far I’ve grown a weightlifting crew from people starting from never lifting a bar all the way to having a number of them competing in competitions and CrossFit events, and I had my first athlete win the Australian Nationals this year. I’ve been involved in some high level sports including state and national level Taekwondo, Netball, rugby league and weightlifting. Being apart of their journey and seeing them win always make me feel like I have accomplished something.
Biggest Personal Achievement: I’ve qualified and competed in the Australian National Weightlifting Championships for the last 2 years in a row. I came 3rd in the Queensland State Championships this year.
What you can expect to see me training: I love my Olympic Lifting, I love to get a round a team workout or a solid CrossFit workout. I’m not shy on an old bro sesh from time to time.
Qualifications/expertise: I’m a level 2 AWF weightlifting/sports power coach and a level 2 ASCA strength and conditioning coach. My expertise would lie in weightlifting and general strength and conditioning training.
Contact Details:
0435 012 693 | Alasdair@ampeakperformance.com.au
INSTAGRAM: @ally_mack1
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Years in the game: 3
What got me into the game: I grew up playing a lot of sport from a young age and from the moment I was introduced to the strength and conditioning side of being an athlete, I found a true passion that I wanted to share with the community.
Biggest achievement in the industry: My biggest achievement has been the opportunity to see consistent strength training change people’s lives. One of the best parts about working in this industry is witnessing people take control of their health and work hard to achieve their goals.
Biggest Personal Achievement: Moving to Brisbane to play basketball was a huge achievement for me. Throughout my basketball career I was lucky enough to represent Victoria and play 2 seasons as a development player in the WNBL. Aside from Basketball, I would have to say that launching my own activewear brand in 2020 was my biggest achievement.
What you can expect to see me training: You will more often then not catch me doing lower body.. With a mix of Strength, Power & Conditioning work.
Qualifications/expertise: Completed a Bachelor of Clinical Exercise Science and I am currently studying my Certificate in Performance Nutrition. When I’m not coaching at Project Reform, I am working part time as an Exercise Scientist, liaising with an excellent team of Physiotherapist’s and Exercise Physiologist's to help our community live an active, pain-free and healthy life.
Contact Details:
0425 342 799 | c.wragg98@gmail.com
INSTAGRAM: @outsetcoaching
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Years in the game: 6
What got me into the game: I have always been an active person. I grew up playing sport from the age of 6, started the gym at 7 and I spent 6 years in the Military so this all came naturally to me. So being a coach and helping others be active and not be a lazy sack just felt like the obvious step forward.
Biggest achievement in the industry: In the coaching world, having the privilege to train professional athletes and seeing them perform in their sport is a feeling I will never get tired of.
Biggest Personal Achievement: Deploying overseas was something I will always remember and be proud of. To share that experience with some of my closest friends was unreal.
What you can expect to see me training: I love training to be athletic, strong and to perform. From jumping, weightlifting, compound lifts to cardio. All the cool shit. In case of a zombie apocalypse, I want to be strong enough to fight or fast enough to leg it.
Qualifications/expertise: As above; Strength and Performance is my style of training and how I train my ALL clients. There is an athlete and everyone and I will find it. I will push you to be your best and tell you when your not. I will not babysit you but you will be a priority. Quals: Level 1 S&C / Cert 3&4.
Contact Details:
0407 647 557 | brodiecharlespt@gmail.com
INSTAGRAM: @brodiecharlescoaching
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Years in the game: 7
What got me into the game: One of my favourite parts of being an athlete was the strength and conditioning component of training. How S&C can differentiate you from the rest. I wanted to be able to pass this mindset on to others!
Biggest achievement in the industry: Managing a local gym franchise to be the best performing and busiest franchise nationwide and maintaining that position for my tenure.
Biggest Personal Achievement: Representing Australia in national seniors Volleyball and Beach Volleyball teams over a number of years and travelling the world doing so.
What you can expect to see me training: These days I believe in a well rounded strength and conditioning approach. All types of cardio and strength/plyometrics.
Qualifications/expertise: My expertise is definitely in form and quality of movement! I believe as soon as you can do something correctly you can start to push the boundaries. As I work with teens a lot, I tend to have many different cues and ways of demonstrating so can generally help most people with their movement! Qualifications: Bachelor of Exercise & Sport Science, ASCA Level 2: Associate Coach, Cert 3 & 4 Fitness.
Contact Details:
0433 884 194 | jlouise.health@gmail.com
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Years in the game: 1.5
What got me into the game: Coaching and playing water polo was always fun. Went into a Bachelor of Sports and Exercise Science since that's where my passion and interests were strongest, and met a fellow student who was completing her Reformer Pilates Instructor Course, which she highly recommended. I jumped into a few classes, got a taste, thought, "yeah for sure, love this, think I could teach it" and went from there!
Biggest achievement in the industry: Coaching U12 boys at Australian Youth Water Polo Championships and getting the first ever Gold medal (across all age groups) for the Brisbane Barracudas.
Biggest Personal Achievement: Learning a second language, fluently, through years 8-10 at high school and then going to school in Spain for a month.
What you can expect to see me training: Anything with a barbell, especially legs.
Qualifications/expertise: Reformer Pilates Instructor Certification, Community Coach - Water polo Australia, AUSTSwim Teacher of Swimming and Water Safety + Teacher of Infant and Preschool Aquatics.
Contact Details:
0449 082 901 | kyrabellinger@gmail.com
INSTAGRAM: @kyrabellpilates
